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Why would Gibson Destroy HUNDREDS of Guitars?!

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Up next in the ridiculous pattern of stunts we've seen from Gibson: the company actually destroys hundreds of their own guitar. This is the Firebird X model that retails for $5,500. It was released in 2010 and in an online release, you can read that this was probably part of an insurance settlement. The Firebird X was a massive failure and stores haven't been able to sell them. Apparently Gibson bought the guitars back from retailers and one of the conditions that the insurance company probably had was that in exchange for the payout, Gibson could not further profit off of these instruments.

This of course raises the question: why wouldn't Gibson just donate them? After everything Gibson has been through publically (last year's bankruptcy, the Play Authentic video), you'd think that they would see this as an opportunity to do good and make some positive press for their name. Possibly find a charitable organization to redistribute the guitars to schools and students in need? Nah, forget it.

I realize that there may have been legalities that forced Gibson into destroying the instruments like this, but how about an explanation? Or at the very least, make an effort to hide this event. It just looks bad. After my frustration in getting my 2018 SG Special back from warranty earlier this week, seeing this video made me want to share my own experiences with Gibson.

In this video I will talk about what happened with the SG that I bought back in March and what I've gone through with Gibson warranty and a Guitar Center employee ruining the fretboard.

If you haven't seen my initial video about the SG Special, you can check it out here:
https://www.youtube.com/watch?v=iYuwDa3lZ48

#Gibson #Firebird #Destruction

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